When promoting your business or website on twitter, it can sometimes feel like followers are hard to come by. You look at your competitors' twitter accounts and see that they have hundreds of thousands, and compared to your paltry few dozen, you feel inadequate and wonder whether it's worth bothering with after all.
If your message is only going out to a few people, is it even worth your while sending it in the first place?
Well, yes it is. Firstly, you will not be able to attract any other followers if there is no activity on your account. Would you bother following somebody who never tweeted, interacted or posted at all?
Secondly, sending a few tweets every day or every week costs you nothing more than a few minutes of your time.
And thirdly, and perhaps most importantly, there is more to twitter than numbers.
You see, social media and social networking are, as the name suggests, social phenomena. They are about making connections, and interacting with people. If you have 86 followers who you chat to and who know you are friendly and approachable, they are much more likely to buy from your or visit the websites you recommend than if you blast out tweets to 86,000 people who follow so many people that tweets go unread and who, in many cases, are bots who don't read any tweets at all.
Building relationships is what makes Twitter and Facebook the successes they are, for small businesses and internet marketers. Sure, it might feel good to have millions of followers, but that's a vain, superficial success. The real success is communicating with your customers, and potential customers, in a way they can relate to, and in ways that they appreciate.
The harder you work at relationship building, the more followers you will attract in the long-run, and the more people will trust you and your business. You could go to a (perhaps disreputable) website and buy followers, but will those followers ever buy from you? Will they ever click your links? If they are willing to be bought, they are either automated (and therefore no use to your business), or there for self-interest (and therefore no use to your business).
The temptation to find weird and wonderful ways to attract millions of followers in a week can be great, but to really grow your business, organic, real human followers are what you need. And 100 of those are worth 100,000 fakers.
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