LinkedIn groups are a very easy and effective way to find the people who have the same kind and type of interest that you do, whether it be for your business or for personal reasons.
Using LinkedIn groups is a great way to be found on LinkedIn because you must be found in order for it to be effective. You must be found! If you don't, then anything that you have to offer or contribute isn't being taken advantage of, isn't being utilized,
1) Using the group function is one of the best ways on LinkedIn to get found. Find the groups that interest you and join them. Some groups are open to all, others you will need to be accepted first.
2) You use the groups to find conversations to join and comment. Go to the groups that have the same type of interests that you do, or where you believe your best clients and customers are going to be hanging out. If they're hanging out there, the likelihood that they're asking questions is good. If they're not asking questions, they might be commenting, so you want to comment too.
3) Take a look at the questions that people ask and find where you can add value. You can go in and answer questions. How many times have you searched for something online and found an answer that someone else provided? It ma not even have been from an authoritative site, it just may have been on Yahoo answers and it was the answer that solved your problem. Find the questions you can answer, and that you can answer in line with your product or service. Become known as an expert in your field
4) Ask the questions yourself. I'm sure there are things in your business that you don't have the answers to. None of us have all the answers. Go in and ask questions of people; how they're doing, and you may find that you get a wealth of information. People loved to be asked questions about their product or service. I know that when I ask questions, I get people coming back and telling me their problems and concerns, then I'm able to answer them for them. So, ask questions, it's very powerful.
5) Support and syndicate others' content. You know how you feel when you make an absolutely great post or a great comment and it appears like no one is looking at it or doing anything with it. Well guess what? That starts with you. Go out there, find the information from people in your niche who are doing something that's complementary to your product or service. Support and syndicate their content. Tweet someone elses' comment. Comment on their comment. Use DIGG, Facebook and 100's of other platforms available at the click of a mouse. Syndicate and support those people who are in your niche in a complimentary area.
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Brought to you by Carla McNeil - Social Media Manager
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