There is a lot to be said about social media branding and getting your own personal brand out online in front of as many people as you can. One of the best tools to do this is Facebook.
Facebook has two ways you can do this, one is through a Like Page and the other is through your personal profile. Face has always been on the move and changing things. The latest thing to change is your personal profile.
This is not just some little tweak like they made about a year ago but this is full on total overhaul of how your profile will be set out.
So what are the massive changes and how will this help you with social media branding?
Well the first thing you will notice is that your tiny profile picture in the corner is gone, well not completely but it is not more visual than before. The big thing you will notice is the huge banner across the top of the page.
This banner is to be used for you to add a picture of yourself or your family. However you cannot put a company logo, or business promotion in the image. Although I do feel some enterprising people will figure a way around this rule!
Next is your wall, which as the title of this article suggest is a timeline of all your activity since you ever joined Facebook. I know that with the old version you could scroll down your profile opening up older status updates but this can take a long time if you want to go back 3 years!
On the side of your update you have a mini timeline where you can select what you want to see, speed up the whole process.
What you will notice is that more emphasis has been put on the time line and your status up dates. Everything is now much bigger than ever before. Any images, video's and photos you upload are a lot bigger than before.
This gives you a great opportunity to share your content and have it stand out a lot more. This means you should be putting all your videos up on Facebook as anyone visiting your profile will not be able to miss them.
It seems that text updates and people writing on your wall take second place over videos and images. This is great if you are like me and your send people a birthday video or welcome message and post it on their wall.
This is not only different from what everyone else is doing, but it will also give you more exposure in doing it. The problem with that is people will start using it for spamming rubbish onto your wall.
Unfortunately with any change the spammers will figure out ways to use it to their advantage and spoil things for everyone else.
The new timeline set up is a great change that Facebook has made, far better than when the changed over the groups, although that has now grown on me, apart from the fact you can't invite people, you just have to add them.
So if you haven't made the change yet, connect with me on Facebook and check out my profile. Your own profile will be changed over very shortly anyway so you may want to take a look.
I have talked about one of the new features on Facebook but what are the best social networking sites to use to promote your business and why should you be using them in 2012?
I also want to share with your some social media marketing tips that will help you get even more business out of Facebook by adding a Like Page to your profile and really branding yourself, business and product online.
Thank you for taking the time to read this article. Tristram Lodge
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